If you’re trying to figure out how to get construction leads for your business, chances are you’re not looking in the right places.
So many contractors spend BOAT LOADS of money on marketing and advertising that rarely works, and when it doesn’t work, they spend more money on the same methods thinking that the reason they haven’t figured out how to get construction leads is due to a lack of spending…
The problem is marketing and positioning you and your business…
How To Get Construction Leads: Buying Leads
In the beginning of learning how to get construction leads, most contractors begin searching for companies or agencies to buy leads from, which is probably how you found this page 🙂
Buying leads is an “ok” way to start, but if you don’t learn how to generate your own construction leads very soon, and you continue to rely on paying for leads, you may just go broke sooner than you think…
The first problem with buying construction leads is that the leads themselves are often sold multiple times to different contractors… And if the first contractor to call has mastered the art of salesmanship, chances are, you’ve just wasted $30-$100 for a lead that you’ll never be able to convert to a customer.
And if you’re like most contractors, your ideal client is someone who you don’t have to bid against anyone else for…
The second problem with buying construction leads is that it’s a VERY expensive way to learn sales… And believe me, when you’re trying to get people to part with large sums of money, your salesmanship MUST surpass your competition. And since most contractors, again, struggle with salesmanship (trust me, I’ve watched contractors try to sell their services to our clients tons of times and have watched 97% of them fail miserably…) spending money on leads without any return on your investment can be both emotionally and finically painful.
How To Get Construction Leads: The Referral
If you don’t know how to get construction leads by way of referral, you may have some issues with your skills as a contractor more so than you do as a marketer and salesman.
I’m going to spend too much time on this method because it should be a no brainer. Treat your clients well, do a phenomenal job, and viola, you get referrals…
But what if you’re just starting out? Or what if you’re in a slump and don’t have any initial business to have the opportunity to get referrals from?
Or what if you’re trying to beat Porch (the worst invention going against all of our profits right now)?
I’m glad you asked, because this next tactic is the most effective for mastering the art of how to get construction leads.
How To Get Construction Leads: Automated Lead Generation
So, when I first started out in construction with my dad, things were really slow… He had just retired and I was just starting my career as an independent marketing consultant for small local businesses.
After a few months of retirement, (and after 30+ years as a general contractor) he soon became BORED out of his mind. When he had finally reached his threshold of boredom, he gave me call and asked if I could help keep him busy. He wanted to pick up maybe 1-2 kitchen remodel jobs a month, both to keep him from dying of boredom, and second to make a little extra money…
Before he knew anything about how to get construction leads through an automated process, he started hanging out at local cabinet shops trying to hustle jobs… He had picked up a few jobs here and there and was doing maybe 1-2 kitchens per month.
I soon asked him, “wouldn’t it be cool if you didn’t have to wait around these cabinet places lurking in the shadows hoping to catch someones attention, and instead had a system that automatically sent you construction leads that were waiting on your call, and that you didn’t have to bid against anyone else for the same job?”
“Hell yes man” was his reply, and soon after our conversation I built him a website that directly targeted people that had credit cards in hand ready to buy… And I was able to help him build a company that went from 1-2 kitchen remodels per month all the way to 2-5 kitchen remodels per week…
Sound too good to be true, here’s a picture of his website traffic this for the first 8 months of being in business… (Notice I just took this screenshot 4 minutes ago 🙂
Imagine what you could do with this many people visiting your website looking for and looking to spend money on the services that you offer…
Getting the clients wouldn’t be the problem anymore… Managing them all would 🙂
And if you’d like more info on how to get construction leads, or you’d like help mastering the art of making it impossible for your clients to want to spend all of their money with anyone else but you, simply enter your name and best contact info in the form below…
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