Marketing strategies for construction companies can come in all forms and packaging, but the real question is which ones actualy work?
In this article you’ll discover 3 of our most powerful marketing strategies for construction companies and how you can start leveraging the last one right now to start getting more clients for your business…
Marketing Strategies For Your Construction Company: Blogging & SEO
Blogging is a highly effective marketing strategy for your construction company in that you can use it to educate your clients on new products, teach them how to shop for the best deals, how to protect themselves from shady contractors, etc.
This method is primarliy used for building trust and rapport with your target audience, and it’s a strategy that once implemented properly will work for you 24 hours a day, 7 days a week… It’ll even work on Holidays or while you’re on vacation 🙂
Imagine having someone selling to and education your prospects on you and your business without the overhead of extra payroll, extra workers comp, etc.
How amazing would it be if you woke up to fresh new leads everyday that have already been sorted from the non buyers and are waiting, with their credit card in hand, ready to buy?
Pretty sweet deal if you ask me…
And it’s one of the marketing strategies for construction companies that will seprate you from your competition, both with your reputation and maybe even your bottom line (you have to at least be good at your trade for this to work :))
Marketing Startegies For Construction Companies: Local Directories
One of the quickest marketing strategies for construction companies to implement, and one that’s really effective for your immidiate local area is creating a business directory listing for your company using free services linke Google Places (Google+), Facebook, Yelp, Angies List, etc…
Word of caution for all of these… You need to know your legal rights for protecting yourself with using these directories as you’re now exposed and vulnerable for negative reviews. And consumers are NOTORIOUS for leaving 1 star reviews for some of the most petty things imaginable…
I’ll be adding a post here very soon on how to legally protect yourself, as one of our electricians that we use for all of our kitchen remodels is a FREAK BEAST (yes, I said freak beast) when it comes to understanding how the laws work for reviews… He has a 5 star rating on Yelp, and destroys any negative review that comes his way with documentation that the “complainer” doesn’t even know about… (if you don’t know your rights, you don’t have any…)
In the meantime, these directory listings can be a cash cow for you, and of all of the marketing strategies for construction companies, this can be the one that puts you on the map as being the local authority in whatever trade you’re in. And until you have the legal know-how to combat petty people, you MUST make sure that you ABSOLUTELY take care of your clients all of the time.
One way you can reinforce your social proof with these directories is by shooting testimonial videos on YouTube and getting them ranking on the first page of Google right above or right beneath your directory listing… Not only does it reinforce the quality of your work, but now you have a few of the top spots on the first page of Google for your local area…
Marketing Strategies For Construction Companies: Adwords (PPC or Pay-Per-Click Advertising)
Google Adwords is one of the fastest marketing strategies for construction companies available today, and can also be the most expensive IF you don’t know what you’re doing…
Imagine being in front of everyone in your local area who’s currently searching for your product, service or the problems your product or service can solve all within 5 minutes and for as little as $10/day…
This is the kind of exposure you can build with using Google Adwords… But buyer beware, you can absolutely “lose your shirt” with this strategy if you’re not careful…
You can control your risk and the amount of money you spend with Adwords, and you can test different headlines, different ad copy, and different landing pages to find out with ones convert the best and which ones you should optimize and increase your spending on…
And the beauty of Adwords is the analytics data that you’ll start to develop. When you run an Adwords campaign, you’ll see tracking of how many clicks you get, how much each click costs you, and the most important, which keywords are generating you the most money…
Once you have your money keywords dialed in, you can then go back to the first marketing startegy for construction companies and start blogging and doing SEO for those same keywords… It’s the exact strategy that we used to build our business to a multiple six figure income generating machine within the first 6 months…
And if you’d like more info on marketing strategies for construction companies, or you’d like to sign up for a free stratgey call, simply enter your name and best contact info in the form below…
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