So many contractors think that the only ways they can get residential construction leads is from hanging out at Home Depot or getting referrals…
But as you know both of these methods take far too much time and are in no way as effective as a sales funnel that is constantly putting residential construction leads into your pipeline.
Residential Construction Leads: Sell Value & Benefits, Not Features…
When you’re looking to generate residential construction leads, your best bet is to start online with a website that offers value and not crummy salesmanship and a regurgitation of your newest tools, methods, etc…
NO ONE CARES about any of that crap… Seriously…
When we first started out remodeling kitchens, we were the creepy guys hanging out in the stores “hustling” for new leads and clients. And after a while of that non sense and getting kicked out by security many times, we decided that there had to be a better way to generate residential construction leads.
Thats when we turned to the web…
And when we built our website, we built it in on the premise of giving as much value as possible without anyone giving us a dime. This is what Gary Vaynerchuck call’s “jabbing” your prospects…
We  noticed while hanging out in the stores that SO MANY HOMEOWNERS had tons of questions about tons of things they needed done around the house. And for us, answering questions is what positioned us as being credible experts in our field.
We started giving away our advice and expertise for free on our website, and we took serious time in teaching our prospects everything we possibly could on getting a beautiful kitchen remodel for the best price and in the fastest amount of time…
Doing this is what allowed us to start generating residential construction leads on complete autopilot… And I say autopilot because our website runs 24/7 and 365 days a year…
And along with that, so many contractors are so quick to give their name, rank and serial number, but MOST contractors (which is why we continue to CRUSH IT in our kitchen remodel biz) have no idea how to really sell their services or products to the prospects. And when I say really sell, what I’m speaking of is consultative sales…
Residential Construction Leads: Consultative Sales Has Helped Us Close 97% Of Our Clients
Consultative sales isn’t just a way to generate residential construction leads, but it will give you a serious edge when turning those leads into paying clients.
I’ve heard it time and time again from clients that so many contractors walk into someones home and tell them what they should or should not do without inquiring about what the homeowner actually wants. Unfortunately most contractors struggle with sales and have no idea that their prospective clients WANT to be sold and are WILLING TO TELL YOU EXACTLY HOW TO SELL THEM.
So instead of trying to force feed your facts and knowledge down a prospects throat, use your knowledge in the form of questions. This helps to build trust and rapport with your clients and makes them feel as though you really have their best interest in mind.
And when they answer your questions, your next question should be somehow connected to he answer they gave you..
It’s very simple to turn residential construction leads into buyers using this tactic.
Residential Construction Leads: Automation Is Your Best Friend
When you have your lead generation website up and running, you’ll want to have your system communicate with your prospective clients as if you actually took the time to personally respond and follow up with them.
One of the most effective and “coolest” tricks I’ve implemented into our system is a very simple email response…
The “how can we help” part of the email has our residential construction leads spilling their guts on exactly whet they want done without me having to lift a finger… I normally get an email response to my automated email in a few hours and it is FULL of everything they are looking for… Which makes it “stupid” simple to formulate a made-to-fit sales presentation to them…
And if you’d like more info on generating residential construction leads, or you’d like a free over the phone marketing consultation, simply enter your name and best contact info in the form below…
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