Still buying home improvement leads?
Still thinking Yelp, HomeAdvisor, Yodle, or any other heckler that calls you offering “SEO services” is going to help you generate high quality leads?
Or maybe you’re tired of the bullsh*t and have FINALLY realized that your burning more and more cash on your advertising than you’re bringing in using those services…
Perfect…
If you’ve realized the problem, we can now discuss how to fix it…
Mistake 1: Paying Directories Like Yelp, Angie’s List & Yellow Pages For Home Improvement Leads
If you’ve heard the “amazing hype” behind using a directory service and paying for premium listings, trust me, it’s all hype…
Directories are businesses based upon volume, and they’re not necessarily in the business of making sure YOU stay in business… They’re in business to sell advertising space… Pure and simple…
And the biggest problem with paying that monthly fee, is that you’re up against every other contractor trying to generate home improvement leads from the same “premium listing” services…
What does this mean for you?
It simply means that your prospective clients are going to be doing nothing more than dialing for dollars calling every contractor listing looking for the cheapest price…
Essentially, you’re going to be bidding against every Tim, Dick & Harry, where the lowest bidder is the winner…
It’s a “Race To The Bottom”…
It’s not worth dealing with clients that are shopping based upon budget… These clients are usually the most expensive for YOU!
REMEMBER THIS MANTRA: FREE COSTS MORE, AND CHEAP IS JUST AS EXPENSIVE!
Clients that want cheap services, or that nickel and dime you to death to essentially get as many freebies out of you as possible, ARETHE WORST, and THE MOST EXPENSIVE clients for your business…
And 9 time out of 10, this is what your facing when purchasing a premium directory listing…
Now don’t get me wrong, just because we don’t use directories as a primary source for generating home improvement leads, we do use them for listing our companies and clients with free listings… Which we’re really not attached to…
BUT…
What we mainly use them for is for generating 5 star reviews… Because clients don’t usually find us on these sites, we can control who leaves reviews… This allows for natural higher rankings within the directories… But that’s about all we use them for… It’s a secondary method for generating home improvement leads…
Mistake 2: Buying Home Improvement Leads From Home Advisor…
Home Advisor leads can have the same affect on your business as the premium directory listings I mentioned above…
Home Advisor is a construction lead generation company, period. And they make a killing selling the same leads over and over to multiple contractors…
Which again, puts you in the sh*tty position of bidding against multiple contractors and making less profit per job…
But, you do have a choice… And believe me… You don’t have to play the “low ball” game in order to get new clients…
You can invest in your own lead generation… I’ve touched on this topic multiple times on our blog, and the biggest benefit to generating your own leads is that THEY’RE EXCLUSIVE TO YOU & YOUR COMPANY…
Want to learn how to generate your own home improvement leads on complete auto-pilot for less than $20 per lead? Schedule A Free 1-on-1 Home Improvement Blueprint With Me & I’ll Show You How…
Mistake #3: Hiring A Random SEO Company To Generate Your Home Improvement Leads
I know you get the multiple calls (and spam emails if you have a website for your company) from people or “agencies” that are offering your SEO services…
Now don’t get me wrong, I’m a firm believer in SEO… We use it with all of our clients and I have personally used it to generate over 900 localized leads for one of our home improvement companies in So Cal…
It’s a beautiful strategy, IF you know what you’re doing…
Now…
Most of these “SEO Companies” that call you are usually in it for the quick buck and more often than not do much more harm than good for your company and your website…
Real SEO services that actually generate results costs much more than $300/mo and take months to start seeing traction… There is no over night success for SEO… It’s the long game in marketing, and when it’s done correctly can be THE BIGGEST ASSET your business has to offer…
None of these companies specialize in marketing just on trade… They’re usually all over the place with thin resources for giving you the results they promise…
The biggest thing you need to look for when looking to hire an SEO company to help you generate home improvement leads to to hire someone that is IN the home improvement niche…
Not only will you get specialized and precise treatment for your SEO needs, but you’ll be able to learn from some of their other clients… Things like “Uh oh, I have 40 leads/mo coming in, how do I scale my company without imploding and getting a divorce??”
Oh, and I almost forgot to mention… The SEO strategies that we employ for our businesses (and our clients) allow for us to reach our ideal home improvement clients at the intersection of research and purchase, which is WELL BEFORE they start looking for a contractor…
It’s a much better way to position yourself as being the expert and industry leader while building enough rapport with your audience that the thought of “shopping” for contractors NEVER crosses their minds…
Want to start generating high quality home improvement leads for your business?
Click here to schedule a free 1-on-1 strategy session!
It’s a 45 min call where we’ll discuss what you’re currently doing.. Whats working vs whats not… And we’ll develop a custom marketing blueprint for you and your business to to start generating your own, exclusive, home improvement leads…
The call is 100% free with zero strings attached 🙂
